Unveiling: Makeup Genius By L'Oreal Paris

Tuesday, November 03, 2015

Hey Dolls!
As I was going through my inbox today, an e-mail caught my eye. A quick glance got me all excited! I love makeup and I know my readers do too, so I thought of sharing this with you all!

So it seems L'Oreal has launched their own smartphone app for us makeup junkies! With this app, you can easily create makeup looks on your phone. How cool is that? Read what L'Oreal has to say about this:

World’s leading beauty brand L'Oréal Makeup Designer Paris, is bringing their latest beauty digital innovation, Makeup Genius, to Pakistani consumers with a bang  in a brand new campaign ‘Oh Makeup Genius’ #OMG. Setting a new benchmark in the field of augmented reality and beauty innovation, Makeup Genius allows users to create distinct makeup looks and test the latest products & trends on their smartphone screens. After being previewed at PLBW 2015 to much acclaim, the application is now available to download in Pakistan on both Apple’s App Store and Android’s Play Store. 

In order to cater to a woman’s need for a more interactive and customized experience with their makeup; the app uses advanced facial monitoring technologies, allowing users to turn their smartphones and tablets into a virtual mirror & try on L'Oréal products in real-time.

Makeup Genius works in a myriad of lighting conditions and takes into account different skin tones and facial features to ensure that the resolution and accuracy of the makeup application—including texture and color—are all correct. Whether it’s the Smoky Eye Look, the winged eyeliner you want to try or one of the pre-set looks by L’Oréal Paris—the application offers a customized plug & play experience for all users. 

Through this innovation L’Oréal Makeup Designer Paris aims to give women the opportunity to be their own makeup designers and establish their own unprecedented beauty e-routine. 

So what do you think? Will you be trying out this app? I know I will be spending a lot of time playing around with different looks on this! If I get really good, will share the looks as well :D

Also, I suggest you lovelies to take a look at the awesome blog of this very talented blogger- Natasha Kundi. She has the most amazing content for all fashion/beauty enthusiasts :)

Take care!

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